Valentine’s Dare: Why advertisers take a risk on love
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
consumer-connect
We're creating relevant messaging to connect with consumers: Anil Viswanathan
On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions
As marketers, we need to think like humans and not ‘consumers’: Amitabh Pande, IKEA India
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis