consumer-connect

Valentine’s Dare: Why advertisers take a risk on love

Valentines' Day?blur=25

According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect

Shantanu David Feb 15, 2023 10:58 AM

We're creating relevant messaging to connect with consumers: Anil Viswanathan

Pitch BrandTalk Virtual Series, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India?blur=25

On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions

exchange4media Staff May 23, 2020 9:20 AM

As marketers, we need to think like humans and not ‘consumers’: Amitabh Pande, IKEA India

Amitabh Pande IKEA?blur=25

Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM