At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce
The conference will be followed by the Indian Content Marketing Awards 2021 to acknowledge the best work in the domain