content-jam-2021

Great brands solve great conflict: Ajay Dang

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At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing

exchange4media Staff Oct 11, 2021 1:10 PM

'Purpose, Platforms, Pop Culture, Partnerships & Performance key to breakthrough content'

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At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM

Content Jam 2021 today: Taking content marketing from Creation to Commerce

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The conference will be followed by the Indian Content Marketing Awards 2021 to acknowledge the best work in the domain

exchange4media Staff Oct 7, 2021 8:25 AM