Will brands leave pandemic behind this festive season? Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising Mansi Sharma Jul 26, 2022 8:16 AM
Escapism or reality: Will advertising confront Covid this time? Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts Mansi Sharma Jan 11, 2022 9:10 AM