covid-impact-on-marketing

'We have been bringing avenues of entertainment to consumers in these festive times'

Samiksha Uniyal-Bacardi?blur=25

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies

Nafisa Shaheen Dec 30, 2020 8:44 AM

Empathy, transparency, authenticity & honesty are key communication elements: Arun Mittal

In conversation with Arun Mittal, PR Pundit?blur=25

Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more

Nafisa Shaheen Dec 30, 2020 8:43 AM

Being agile, staying connected & adapting to tech is the need of the hour: Pramesh Arya

Pramesh Arya?blur=25

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Startups sidelining big brands as sponsors: Is the trend here to stay?

sponsorship?blur=25

It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game

Ruhail Amin Dec 8, 2020 8:35 AM