The campaign, which ran from 12th October - 21st October 2020, aimed to generate buzz and excitement around the #BigBillionDays sale
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter
The song is a part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash
Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company
The company has onboarded Trupti Mukker, Balaji Ramanujam, Vishnu Dutt Sharma & Hemant Sachetee
Featuring Amol Parashar and Cyrus Sahukar, the four-part series will take the viewers on an adventure to conquer the extreme
Saurabh Jhalaria, CEO (SME Business), InCred said, they are happy to join hands with zomato and are confident that it will aid the economic recovery of the vertical
The pet care brand has launched #WiggleBells to encourage people to make pets a part of the celebrations
The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty
The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands
Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head for The Story Lab
Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate Communications 40 under 40’ list, and more
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back