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Colgate Palmolive hikes ad spends by 20% despite economic headwinds

The FMCG giant spent Rs 204.26 crore on advertising this year

Sohini Ganguly Jan 24, 2024 9:51 AM

TOP STORIES

Sanket Upadhyay launches two independent YouTube channels

Publicis reports 5.6% growth in FY25

12-min ad cap: Delhi HC refuses to hear matter

Jan 28, 2026 3:49 PM

Danube Properties continues its growth story on JioStar with Bigg Boss Marathi...

Jan 28, 2026 12:59 PM

Budget 2026: Legacy media players seek pricing reforms, easier funding

Jan 28, 2026 12:09 PM

Sri Adhikari Brothers Television Network rebrands as Aqylon Nexus Ltd

27-January-2026

PVR INOX divests snacking brand 4700BC to Marico for Rs 226.8 cr

27-January-2026

Rural India reshapes marketing strategies as 45% digital budgets move beyond Metros

27-January-2026

Are GST cuts beginning to revive TV advertising?

27-January-2026

Budget 2026: Legacy media players seek pricing reforms, easier funding

28-January-2026

POPULAR

Dhara launches ‘Mann Ka Khao’ campaign

28-January-2026

Dip in profits, patchy consumption: Is India’s ad market under fresh strain?

27-January-2026

Are GST cuts beginning to revive TV advertising?

27-January-2026

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