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Has festive 2025 signalled a turning point for D2C marketing?

Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season

e4m Staff Nov 21, 2025 12:32 PM

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Farah Khan at 61: From BO hits to YouTube success – Key takeaways from her content journey

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BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group

Jan 9, 2026 11:54 AM

Why are news channels tuning into live concerts?

Jan 9, 2026 11:52 AM

In India’s beauty bazaar, smarter marketing is replacing higher spends

Jan 9, 2026 11:50 AM

Farah Khan at 61: From BO hits to YouTube success – Key takeaways from her content journey

First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again

When advertising turns into a legal call in the age of AI

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Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

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Siddharth Shekhar promoted to Director, LCS at Google India

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

From moment marketing to core strategy: The rise of fastvertising

Piyush

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