Parle-G strikes an emotional chord with its Chhath Puja campaign
The campaign has been conceptualised by Thought Blurb Communications
Date-wise News
Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
UFO Moviez and Miraj Cinemas forge partnership
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Meta’s Chief AI scientist Yann LeCun to move on after 12 years
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ
Leif Stromnes will commence the role in January 2026
WPP Media consolidates Henkel’s media business across Europe
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor