`Date-wise News`

Parle-G strikes an emotional chord with its Chhath Puja campaign

Parle-G, Chhath Puja?blur=25

The campaign has been conceptualised by Thought Blurb Communications

e4m Staff Nov 21, 2025 12:34 PM

Has festive 2025 signalled a turning point for D2C marketing?

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Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season

e4m Staff Nov 21, 2025 12:32 PM

Why GST overhaul & festive season didn’t spark AdEx revival?

GST overhaul, festive season, AdEx?blur=25

TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban

e4m Staff Nov 21, 2025 12:21 PM

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

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Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks

e4m Staff Nov 21, 2025 10:34 AM

UFO Moviez and Miraj Cinemas forge partnership

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As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens

e4m Staff Nov 21, 2025 10:30 AM

Meta’s Chief AI scientist Yann LeCun to move on after 12 years

Meta’s Chief AI scientist Yann LeCun to move on after 12 years?blur=25

Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme

e4m Staff Nov 21, 2025 10:28 AM

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

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Leif Stromnes will commence the role in January 2026

e4m Staff Nov 21, 2025 10:23 AM

WPP Media consolidates Henkel’s media business across Europe

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WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London

e4m Staff Nov 21, 2025 10:01 AM

Senior TV journalist Sumit Awasthi quits NDTV

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Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor

e4m Staff Nov 21, 2025 9:39 AM