Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
The campaign has been conceptualised by Thought Blurb Communications
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
Leif Stromnes will commence the role in January 2026
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor