Surf Excel crosses $1 billion in sales: A sparkling brand journey
Sales have risen 32% despite inflation thanks to the popularity of its Rs 10 packs
daag-ache-hain
Surf Excel tugs at heart strings with a Ramzan ad on selfless deeds or 'neki'
Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons