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Surf Excel crosses $1 billion in sales: A sparkling brand journey

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Sales have risen 32% despite inflation thanks to the popularity of its Rs 10 packs

exchange4media Staff Feb 17, 2023 1:20 PM

Surf Excel tugs at heart strings with a Ramzan ad on selfless deeds or 'neki'

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 Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons

exchange4media Staff Apr 27, 2020 3:22 PM