The fourth edition of the Dentsu Aegis Network- exchange4media Digital Advertising Conference and the unveiling of the Digital Report was held on Thursday 23rd January 2019, in Delhi
Short format, native content and the ability to influence and co-create are the pillars of new-age audience engagement, according to Singh, VP Monetisation (India), TikTok Ads
Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference
Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki, delivered a keynote session on the topic - Brand transformation in the digital age
The theme for the 4th edition this year is aptly titled ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025’