The dance reality show has not only helped build on the perception of the channel, but it has also raked in numbers, with an average of 1.18 TVR, making it the highest-rated show on the channel
Dish TV has reportedly opted for a sale of the business for cash instead of an all-stock merger, while Airtel Digital TV was committed to offering shares
According to Nielsen's Quarterly FMCG Snapshot report, last quarter of 2019 saw the FMCG industry grow at 6.6% indicating an arrest as against the sharp slowdown witnessed in the previous quarters
Located at high traffic locations across 25 central railway stations in Mumbai, the STZ will offer content from Zee TV, Zee Cinema, &Pictures, Zee Bollywood and ZEE5 India
The agency will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns
The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading
The offering will specifically serve the requirements and opportunities facing emerging technology companies and mainstream businesses deploying next-gen technologies
The agency will work with Parfait to strengthen its brand image and positioning in the digital space while providing a decisive and dynamic strategy for brand building and
The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms