The tool has been launched under the umbrella of DMC Explore and provides an agnostic approach towards planning and buying on OTT platforms
Dutta was previously with Indianbulls where he was the Head of Advanced Analytics
Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud
DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools