We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference
The agency will be handling Paid Media Services, Social Media Management and Creative duties for the brand
Banijay Asia has also collaborated with Turmeric Media to create scripted and non-scripted cross-genre or platform content
The unique interactive exhibit is meant to foster creative thinking among children
More than 3000 schools and thousands of students across Karnataka participated in the quizzes that covered general interest topics and knowledge
While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai
Shenoy, Head Marketing -Youth, Music and English Entertainment, Viacom18 explained why it's necessary to keep up the changing attitudes, concerns and hopes of the young
Through this initiative, Radio City aims to change the mindset of the people and motivate them to utilise their electoral rights
DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools
The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling
Prashan Agarwal, CEO, Gaana, shares insights on the disruptions of the music industry, the key trends for 2020 and the growth of Gaana as a music streaming app
For the first phase of the Masterclasses, Myntra has partnered with 10 Bollywood stylists to offer 20-minute sessions for Insiders
Dabral held the position of Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India
Prasar Bharati’s budget has been cut to Rs 370 crore from last financial year but it is still higher than the revised estimate
The conclave will conclude with an exclusive address by and an interview with Delhi Chief Minister Arvind Kejriwal
The award ceremony scripts a new chapter in 65 years of its legacy by hosting the ceremony in Guwahati
As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool
The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office
Guest Column: Neeraj Pratap Sangani, Chief Business Officer of Hansa Cequity, says in an age where aggressive behaviour is the norm, marketers can either ride the trends or go against the tide
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge
In partnership with Mumbai Traffic Police, the activation was rolled out in heavy traffic areas such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra
Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing
Industry heads say the cut on customs duty on import of newsprint and light-weight coated paper will finally bring down the production costs
Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space
With Rs 6000 crore set aside for BharatNet and the emphasis on AI, IoT, Data Center Parks etc., the Union Budget did not disappoint Digital India, say experts
In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year
While most industry heads have lauded the Bharat Net allocation and impetus to start-ups, some players say there is an absence of big gun announcements and feel-good measures
Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month