Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
At e4m India Brand Conclave, a panel of industry leaders shared their thoughts on 'Consistent vs Persistent: The Long-Term Growth Plan’
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
The webinar featured a fireside chat that touched upon the consumers' modern-day experience & expectations and a panel discussion on digital media influencing auto & consumer durables market