deba-ghoshal

Storytelling to boost sales in the competitive market of FMCG, consumer appliances

Voltas?blur=25

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Deba Ghoshal Jun 5, 2023 9:23 AM

‘Be consistent but keep refreshing brand positioning’

IBC?blur=25

At e4m India Brand Conclave, a panel of industry leaders shared their thoughts on 'Consistent vs Persistent: The Long-Term Growth Plan’

exchange4media Staff Mar 9, 2023 1:41 PM

e4m TV First: Experts to discuss 'TV for Brands' as the most trusted & effective medium

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

e4m-infobip webinar: ‘Every consumer engagement on digital an opportunity for brands’

infobip?blur=25

The webinar featured a fireside chat that touched upon the consumers' modern-day experience & expectations and a panel discussion on digital media influencing auto & consumer durables market

exchange4media Staff Feb 15, 2021 8:54 AM