Conceptualised by BBDO, the campaign is live across social media platforms, YouTube and Facebook
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
The content marketing strategy built brand affinity with two successful seasons of the bespoke lifestyle web series, You Got Chef’d, and Brochara, a fresh take on male friendships