dpaa

DPAA Summit 2020: 'As environments reopen, it's a great time for clients to opt for DOOH'

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On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more

exchange4media Staff Oct 16, 2020 4:22 PM

DPAA Summit 2020: Global brands using OOH to target consumers locally

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The second day of the DPAA Video Everywhere Summit saw interesting discussions on the power of DOOH and brands taking on the solutions of pDOOH

exchange4media Staff Oct 15, 2020 3:13 PM

DPAA Summit 2020: ‘DOOH adds more heavy lifting into campaigns than mainline channels do’

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The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

DPAA to host Video Everywhere Summit connecting OOH with A&M community

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Some of the prominent names to address the DPAA Summit will be Kirk McDonald, CEO, GroupM, and Justin Thomas-Copeland, CEO, DDB

exchange4media Staff Oct 7, 2020 11:07 AM