Date-wise News
AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it
exchange4media Staff Oct 14, 2020 5:37 PM
The Advertising Club has condemned the threatening and targeting of Tanishq and its employees
exchange4media Staff Oct 14, 2020 5:25 PM
Chairman & Editor-in-Chief of India TV and News Broadcasters Association, Sharma hailed the bold move by certain advertisers who have taken a stand against hate speech on news channels
exchange4media Staff Oct 14, 2020 5:25 PM
Company intensifies its fight against Covid-19 by donating critical healthcare requirements to most affected states
exchange4media Staff Oct 14, 2020 4:39 PM
The report addressed the changing consumer patterns across categories relevant in current times
exchange4media Staff Oct 14, 2020 4:30 PM
In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages
exchange4media Staff Oct 14, 2020 4:13 PM
Verizon, which bought Yahoo in 2017, has cited "a steady decline in usage over the last several years" as the reason
exchange4media Staff Oct 14, 2020 3:25 PM
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
exchange4media Staff Oct 14, 2020 3:10 PM
In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising
exchange4media Staff Oct 14, 2020 2:47 PM
The ad film features popular digital entertainer Jeeveshu Ahluwalia
exchange4media Staff Oct 14, 2020 2:38 PM
The network brings together more than 1,200 people from 20 of Havas Creative global agency groups and local agencies
exchange4media Staff Oct 14, 2020 2:28 PM
The actor will be seen in different digital campaigns for the brand
exchange4media Staff Oct 14, 2020 2:24 PM
Radio City and Radio Mirchi led in Bangalore and Kolkata respectively
exchange4media Staff Oct 14, 2020 2:08 PM
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
exchange4media Staff Oct 14, 2020 12:49 PM
The Caribbean-themed festival took its island vibes to a virtual experience this year
exchange4media Staff Oct 14, 2020 12:48 PM
Over 200 pages were printed across 5 city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi and Gorakhpur
exchange4media Staff Oct 14, 2020 12:44 PM
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
Neeta Nair Oct 14, 2020 9:22 AM
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
Debraj Tripathy Oct 14, 2020 9:17 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
Anjana Naskar Oct 14, 2020 9:11 AM
Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur
Tasmayee Laha Roy Oct 14, 2020 8:50 AM
In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture
Neeta Nair Oct 14, 2020 8:44 AM
The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days
Noel Dsouza Oct 14, 2020 8:39 AM
