BARC India to publish weekly data on Friday due to power cut in Mumbai
The weekly data is released every Thursday
Date-wise News
Threats against Tanishq & its employees are a matter of great regret and concern: AAAI
AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it
Tanishq ad does not hurt any national sentiment: The Advertising Club
The Advertising Club has condemned the threatening and targeting of Tanishq and its employees
Advertisers & news broadcasters should work together against fake news: Rajat Sharma, NBA
Chairman & Editor-in-Chief of India TV and News Broadcasters Association, Sharma hailed the bold move by certain advertisers who have taken a stand against hate speech on news channels
Cheil India wins integrated communication mandate of Tata Consultancy Services
The account was awarded after a multi-agency pitch
ZEE Entertainment donates 10 ambulances, 4,000 PPE kits to Andhra Pradesh
Company intensifies its fight against Covid-19 by donating critical healthcare requirements to most affected states
Gifts options with 'health & wellness' at its core on a rise: Nepa report
The report addressed the changing consumer patterns across categories relevant in current times
Any attempt to stifle freedom of commercial speech & expression should be condemned: IAA
In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages
Yahoo Groups to shut down on December 15: Reports
Verizon, which bought Yahoo in 2017, has cited "a steady decline in usage over the last several years" as the reason
DPAA Summit 2020: ‘DOOH adds more heavy lifting into campaigns than mainline channels do’
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
Nothing in Tanishq ad which can cause offence: ASCI
In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising
Adda52.com brings out the 'Pehla Nasha' of winning a poker game in new campaign
The ad film features popular digital entertainer Jeeveshu Ahluwalia
Havas launches customer experience network Havas CX
The network brings together more than 1,200 people from 20 of Havas Creative global agency groups and local agencies
Cello Group gets Amitabh Bachchan on board as brand ambassador
The actor will be seen in different digital campaigns for the brand
RAM Ratings Week 32-35: Fever FM tops listenership list in Mumbai & Delhi
Radio City and Radio Mirchi led in Bangalore and Kolkata respectively
Sunfeast India Run As One raises over Rs 3.12 crore to support lost livelihoods
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
Casa BACARDÍ@Home gets over 4000 consumers moving virtually
The Caribbean-themed festival took its island vibes to a virtual experience this year
Hindustan commemorates 25 years in UP with a 64-page mega issue
Over 200 pages were printed across 5 city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi and Gorakhpur
Has Glow & Lovely finally embraced dusky skin tone with the new ad campaign?
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
Television Rip-off Points – What’s the remedy?
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
Will festive season bring the shine back for OOH sector?
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
How edtech platforms are marketing new-age courses to school-going students
Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
TRP probe: Unfair to see all news channels in the same light, say broadcasters
Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur
'In a joint CCO role, you are only as good as your partner’
In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture
Delhi OOH heaves sigh of relief as MCD considers a rebate plan
The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days