duffand-phelps

Can Brand Shah Rukh Khan outlast the Aryan Khan controversy?

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The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run

Mansi Sharma Oct 5, 2021 8:24 AM

Virat Kohli remains most valuable celebrity for 4th consecutive year: Duff & Phelps study

Virat Kohli - Duff&Phelps?blur=25

Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic

exchange4media Staff Feb 4, 2021 12:53 PM