e4m-confluence-event

India’s digital ad boom is real — but so is its ₹12,000 crore efficiency gap

e4m Confluence event, Channel Factory?blur=25

At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI

NATIVE CONTENT Dec 24, 2025 11:23 AM