Manesh Swamy launches FirstAI Consultancy Services
Manesh Swamy launches FirstAI Consultancy Services
Date-wise News
Cristina Reina appointed Chief Creative Experience Officer at Droga5
Prior to this, Cristina Reina was the Chief Experience Officer, US at Leo
Jio Financial Services names Venkata Peri as Group COO
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
The Wire issues statement on J&K police seizure of journalist’s mobile
In the statement issued, The Wire demanded the immediate return of the journalist’s along with the full chain of custody
The great D2C reset: How 2025 merged offline and online commerce
The great D2C reset: How 2025 merged offline and online commerce
Karan Wahi partners with Knack Beverages as investor and brand ambassador
Karan Wahi partners with Knack Beverages as investor and brand ambassador
TRP policy consultation: IBDF skips MIB queries on landing page
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
FanCode renews Formula 1 broadcast deal in a new multi-year agreement
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
Oneindia collaborates with Tamil Nadu govt’s sustainable branding, zero-waste initiatives
This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living
India’s digital ad boom is real — but so is its ₹12,000 crore efficiency gap
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
CereOne Media brings Yahoo DSP–Spotify partnership to India
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
AI in Action: Adobe and e4m bring the future of performance marketing to life
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
Swiggy Instamart opens first offline store in Gurugram
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
Activate To Engage
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
NowYouKnow ropes in digital creator and actress Anushka Sen as brand ambassador
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
Google Pay’s new campaign celebrates the magic of Delhi
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
Parle Agro cuts ad spends by 8% in FY25
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
AI is about what has been said: Prasoon Joshi on why creativity must go beyond machines
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising