e4m-screenage-2025

Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef

Pierre de Greef?blur=25

At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India

e4m Staff Dec 4, 2025 10:12 AM