Programmatic advertising in India: A hit as well as a miss In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done Shantanu David May 2, 2023 8:23 AM
Generative AI: A powerful tool with pitfalls? As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon Shantanu David Apr 3, 2023 8:55 AM
The re-emergence of contextual targeting in digital marketing Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context Nitin Gupta Feb 20, 2023 8:50 AM