Nirvana-The Festival of Indian Culture & Cinema to take place in Saint Tropez
The festival will take place from May 26 to May 28, 2023
Date-wise News
Google and Apple submit proposal to combat misuse of Bluetooth location-tracking devices
Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification
Google banned over 3,500 loan apps in India in 2022
In a blog post, the search giant also said it banned 173K bad accounts, prevented over $2 billion in fraudulent and abusive transactions
Health-tech platform Eka Care unveils new ad campaign
The film highlights that it is easy to monitor health
IGP partners with Kajol for Mother’s Day campaign
Kajol's children planned a surprise for her that was captured on camera and shared on her instagram
Go First airlines has filed for insolvency at NCLT: CEO Kaushik Khona
Wadia Group’s flagship venture Go First on Tuesday announced suspension of its operations
Myntra launches new fashion portal for Gen-Z customers FWD
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
Smaaash appoints Avanish Agarwal as Consulting CMO
Agarwal's last stint was at Nisa Experience
Jacket for Rs 2L: Prices of Aryan Khan's new fashion brand leave netizens shocked
SRK's son launched his fashion label on April 30
Traya unveils TVC with Raj Kumar Rao promising #HopeForHair
The campaign tells people to focus at achieving their larger goals in life, leaving their hair fall issues for Traya to solve
beatXP ropes in cricketer Shubman Gill to promote its smartwatch
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
Luminous promises #CricketMeinNoPowerCut
The campaign has been done in partnership with AutumnGrey
Costa Coffee encourages consumers to express themselves with its new campaign
The 360-degree campaign includes, OOH, print ads, digital, social media and in-store consumer journey
Godrej & Boyce appoints Dev Sarkar as head of Godrej Interio’s consumer business
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo
ZoloStays appoints Siddharth Kumar as Chief Marketing Officer
Kumar has 11 years of experience
Korean beauty brand Laneige gets Athiya Shetty as brand face for India
As part of the association, Athiya will represent Laneige's line of skincare products
Dabur Herb’l Charcoal Toothpaste takes an emotional course in new film
The film has been conceptualized by Pulp Strategy Communications
Bombay HC upholds rights of IPRS against private FM radio broadcasters
The court has said music directors and lyricists are entitled to royalty from FM radio channels
Yardley London launches new campaign with Kriti Sanon
The TVC is for the brand’s perfume range
HRX is official fan merchandise partner for four IPL teams
Mumbai Indians, Kolkata Knight Riders, Gujarat Titans and Delhi Capitals will be wearing HRX manufactured jerseys
Mad Influence ropes in Tirtha N Bose as Head of Content
Bose has earlier held senior content roles with companies like Dentsu and McCann Worldgroup
Google pays Rs 1,300 cr as penalty to CCI
The tech giant has paid the entire fine as per the CCI order
In new campaign, Indeed say #LetJobsFindYou
The campaign has been conceptualized and created by DDB Mudra
Pernod Ricard India names Jean Touboul as MD
He was earlier MD of South-East Asia
Swiggy in talks for raising $300 million: Reports
The new funds are likely to be utilised for growing the platform's quick commerce business
Godfather of AI, Geoffrey Hinton, leaves Google
Hinton told the New York Times that he wanted to talk about the dangers of AI
ShareChat hires Towfiq Ali as Lead-Agency (South)
Prior to this, he was with mCanvas as Ad Sales Consultant
Tata Communications completes acquisition of The Switch Enterprises
The deal was done with a Rs 486.3 crore cash transaction
Ex-Twitter India execs Amrita Tripathi, Preetha Athrey launch Tap In!
The initiative is meant for early to mid-career working women and emphasises mentorship, allyship and upskilling opportunities
Vice Media may file for bankruptcy soon: Reports
The company has been looking for a buyer for the past few months, according to media networks
NDTV Group posts Rs 67 crore as Q4 consolidated revenue
The company’s marketing, distribution and promotional expenses stand at Rs 9.9 crore
Post Bournvita, do brands need new lessons in crisis management?
Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
MIB cancelled registration of 11 MSOs in April
The total number of registered MSOs stands at 1,736 as of April 31, 2023
TV remains a vital medium to ensure Lay’s Gourmet reaches consumers: Shailja Joshi
Joshi talks about the marketing plan to promote their new range of premium potato chips, roping in Saif Ali Khan as its brand ambassador, and more
Domino’s India calls for creative pitch
FCB India has been handling the account since 2019
10 reasons why the South media story is a super blockbuster
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on the rise of the media sector in the country’s southern states and the factors behind the growth
Programmatic advertising in India: A hit as well as a miss
In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done