elsa-esparbe-gener

‘82% of the revenues are recurrently generated through owned content’

Elsa Esparbe Gener?blur=25

At IMC 2024, Elsa Esparbe Gener, RBA, Spain, spoke about how the print industry can create new avenues of 'evergreen content' by leveraging different channels and formats for maximum returns

e4m Staff May 4, 2024 9:12 AM