Virat Kohli remains most valuable celebrity for 4th consecutive year: Duff & Phelps study
Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic
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Has COVID-19 led to endorsement fee cuts for the stars?
With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock