Authors

New categories of advertisers are leveraging cricket tournaments like the thrilling series between the Kiwis and a resurgent Indian side looking to avenge the T20 World Cup loss on their home turf

Christina Moniz Nov 16, 2021 8:35 PM

Kar tells us that the agency’s focus on emerging brands has resulted in what could possibly be its best year yet

Christina Moniz Nov 11, 2021 8:08 AM

With consumer sentiment improving and businesses seeing recovery, brands are looking to invest in high impact properties like the IPL to fuel their growth plans for the upcoming festive season

Christina Moniz Aug 3, 2021 10:30 AM

The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences

Christina Moniz Jul 27, 2021 2:39 PM

Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role

Christina Moniz Jul 20, 2021 8:50 AM

With the world’s most popular football property, Premier League set for an August 14 kick off, we take a closer look at the platform and examine what the property and its fans have to offer brands 

Christina Moniz Jul 12, 2021 5:14 PM

Daniels, the VP of Marketing at Enamor, discusses how the brand's website clocked 29 lakh visitors after the rollout of #FabulousEveryday campaign

Christina Moniz Jun 30, 2021 10:44 AM

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

Khazanchi, Managing Partner, Enormous Brands, tells us how the agency has been navigating a challenging pandemic year, which has been rewarding on the new business front

Christina Moniz Apr 23, 2021 10:39 AM

Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM

Sam Balsara, Chairman and Managing Director, Madison World, explains why IPL is a fine platform for advertisers to improve reach and growth

Christina Moniz Feb 22, 2021 11:34 AM

With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company

Christina Moniz Dec 10, 2020 8:50 AM

Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020

Christina Moniz Nov 9, 2020 8:35 AM

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM

India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman

Christina Moniz Nov 4, 2020 8:54 AM

Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres across the country

Christina Moniz Nov 4, 2020 8:43 AM

Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic

Christina Moniz Oct 30, 2020 8:20 AM

As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world

Christina Moniz Oct 20, 2020 8:34 AM

Harish Shriyan and Amit Ray, the new Executive Directors of Network Advertising, talk about their new roles at the agency, at what has been a hugely challenging time for the media and ad industry

Christina Moniz Oct 6, 2020 8:22 AM

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season

Christina Moniz Sep 18, 2020 9:19 AM

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season

Christina Moniz Aug 3, 2020 12:52 PM

Analysts say that given this is the off-season for sports in India, the industry has some time to watch and learn from the leagues that are already back in action

Christina Moniz Jul 24, 2020 2:06 PM

Sandeep Bhushan, Director & Head, Global Marketing Solutions, Facebook India, takes us through the solutions Facebook is offering advertisers and small businesses during these challenging times

Christina Moniz Jun 27, 2020 11:58 AM

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar

Christina Moniz Jun 8, 2020 8:31 AM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

Mahima Kaul, Director, Public Policy, India & South Asia, Twitter, tells us how the platform has upped the amount of Machine Learning and AI to identify negative content and harmful accounts

Christina Moniz May 13, 2020 8:18 AM

Kenneth Pao, Executive Managing Director, APAC, Criteo, takes us through the company’s report on changing consumer behaviour during COVID-19 Christina Moniz

Christina Moniz May 8, 2020 9:12 AM

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

Nitin Chopra, Industry Head, E-comm & Retail, Facebook India, tells us how Instagram has now become an ideal place for brands & influencers to create effective yet empathetic content for consumers

Christina Moniz May 4, 2020 8:45 AM

As crisis communications become the need of the hour, PR firms take charge and demonstrate value by offering their clients authentic solutions with a digital-first approach

Christina Moniz Apr 2, 2020 12:44 PM

Madan Bahal, Co-founder & Managing Director, Adfactors PR talks to us during the ongoing COVID-19 shutdown, and explains why PR has never been more critical than in the current scenario

Christina Moniz Mar 31, 2020 8:16 AM

Vivek Srivatsa, Head, Marketing, PVBU, Tata Motors, says the brand will go all out in its campaign strategy for the new launches with Altroz leading the line-up

Christina Moniz Jan 23, 2020 12:22 PM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

Debosmita Mazumder, Head of Marketing, Puma, shares insight behind the ‘Propah Lady’ campaign and explains why women will continue to be an important consumer segment for the brand

Christina Moniz Dec 13, 2019 8:46 AM

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India

Christina Moniz Oct 19, 2019 7:52 AM

Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more

Srabana Lahiri & Christina Moniz Aug 21, 2019 8:14 AM

Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, on the new show Ram Siya Ke Luv Kush, their strategy to market the series, the impact of NTO on the channel and more

Christina Moniz Aug 6, 2019 8:24 AM

Produced by Swastik Productions, the series will tell the story of Ramayan through the perspective of Luv and Kush and will premiere on August 5

Christina Moniz Aug 1, 2019 12:26 PM

M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more

Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM

Akshali Shah, Senior VP, Strategy (Sales & Marketing), Parag Milk Foods, tells us how the company’s growth will largely be driven by the health and nutrition category in future

Christina Moniz Jul 23, 2019 8:15 AM

Ramamurthi, CEO, Polycab, listed key parameters for marketers to bear in mind in today’s cluttered digital world 

Christina Moniz Jun 28, 2019 2:28 PM

Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019

Christina Moniz Jun 27, 2019 10:14 AM

FCB’s Open Door Project and DDB Mudra’s Project Free Period score in the Sustainable Development Goals category

Christina Moniz Jun 22, 2019 8:54 AM

Dentsu Webchutney emerges big winner with awards for Swiggy’s Voice of Hunger and Flipkart’s Hagglebot; FCB bags bronze for The Open Door Project

Christina Moniz Jun 21, 2019 7:25 AM

Dentsu Webchutney collects two bronze and one silver lion; Mindshare bags one silver and one bronze, while Lowe Lintas and Leo Burnett pick up a silver each

Christina Moniz Jun 20, 2019 8:47 AM

Grey India bags silver for Gillette’s Barbershop Girls campaign, JWT picks up five bronze metals while Offroad Films, Mumbai, wins another bronze for Vicks - One in a million #TouchOfCare

Christina Moniz Jun 19, 2019 9:52 AM

The agency bagged a bronze each in the Print & Publishing and Health & Wellness categories for its ‘One Mindful Mind’ campaign for the NeuroGen Brain & Spine Institute’s kit

Christina Moniz Jun 18, 2019 8:39 AM

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

Christina Moniz & Beryl Menezes Jun 17, 2019 8:15 AM

Padmanabhan, Head- Trading & Partnerships, GroupM India talks about projects Motion Content Group has undertaken and says its biggest differentiator is that it completes the entire content value chain

Christina Moniz Apr 30, 2019 8:57 AM

As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders

Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM

As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders

Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM

Gupta, Managing Director, Star India, spoke about how only big stories matter in an increasingly cluttered world

Christina Moniz Mar 19, 2019 8:28 AM

Anupam Sehgal, Head of Marketing, FILA India tells us about the company’s plans to open 100 exclusive stores across India, the brand’s advertising strategy and more

Christina Moniz Mar 1, 2019 9:00 AM

Nayer, CMO - Group Corporate Brand, Mahindra Group tells us that the latest film from Mahindra Group puts the focus on environmental issues & urges people to plant more trees

Christina Moniz Feb 28, 2019 8:20 AM

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz Feb 14, 2019 8:21 AM

Sahu, Co-founder & CEO NestAway Technologies, talks about the company's recent rebranding, marketing plans, the home rental space and why he thinks they may just be India’s answer to Airbnb

Christina Moniz Feb 7, 2019 8:32 AM

Vats, Group CEO & MD, Viacom18 spoke at the launch of the show Navrangi Re!, which premieres on February 2 on Rishtey putting the spotlight on the issue of faecal waste disposal

Christina Moniz Jan 23, 2019 8:19 AM

The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect

Christina Moniz Sep 5, 2018 11:33 AM

In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology

Christina Moniz Sep 5, 2018 8:57 AM

Atit Mehta, Marketing Head, Byju’s shares how the learning app has leveraged cricket to derive greater ROI

Christina Moniz Sep 4, 2018 12:40 PM

The Vice-President, Marketing, Paytm, on how brands can get maximum ROI & guaranteed eyeballs from cricket association and his perspective on advertising during cricket tournaments.

Christina Moniz Sep 3, 2018 2:19 PM

The EVP and Head, Digital Business, Sony Pictures Networks India, tells us about the growth SonyLIV saw during the football tournament in a country where few sports other than cricket capture popular attention

Christina Moniz Jul 19, 2018 8:58 AM

Deirdre McGlashan, Global Chief Digital Officer, MediaCom speaks on the use of data, intuition and effectiveness in digital marketing at exchange4media Group’s TechManch in Mumbai

Christina Moniz Jun 28, 2018 8:52 AM

Valerie Pinto, CEO of Weber Shandwick India, and Ishteyaque Amjad, VP, Public affairs and communications, Coca-Cola, India and South West Asia, are both on the jury for PR Lions this year

Neeta Nair & Christina Moniz May 29, 2018 9:00 AM