Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
Cowan recently stepped down as Country Head of Posterscope India after a 11-year stint
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Fabian Trevor Cowan announces his departure from Posterscope India
Cowan joins a long list of senior executives who have quit dentsu or its allied agencies in the last four months
Posterscope India innovates using PIN-code clusters for OOH campaign
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Posterscope India elevates Fabian Cowan as Country Head
The marketing specialist from the house of DAN has also announced the promotion of Deepak Kumar as Director
NEONS OOH Conference and Awards: Day 2 in Pictures
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
OOH creates impact, drives action, creativity, and has relevance in media: Experts
At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium
In 2020, creative will be contextually driven by DOOH: Fabian Cowan, Posterscope India
Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward