fairness-cream-advertisements

Dark days ahead for fairness cream ads in India?

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We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Government proposes Rs 50 lakh fine, 5-year imprisonment for advertising fairness creams

Ministry of Health and Family Welfare?blur=25

The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020

exchange4media Staff Feb 7, 2020 9:48 AM