Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising

Mansi Sharma Jul 26, 2022 8:16 AM

The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers

Mansi Sharma Nov 17, 2021 9:17 AM

The campaign is a toast to the light inside every woman

exchange4media Staff Oct 15, 2020 2:58 PM

Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that

Ruhail Amin Oct 9, 2020 9:08 AM