Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
The quarter witnessed 20-30% spike in ad volumes, and around 2000+ new advertisers got active during the season, say industry watchers
The campaign is a toast to the light inside every woman
Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that