'Demand buoyancy during festivals & wedding season contributes 25-30% to industry sales'
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
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‘Being authentic, genuine & truthful is the mantra to remain relevant to consumers’
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare