7UP & Airtel India launch ‘refresh before you recharge’ campaign
The new TVC features 7UP’s mascot Fido Dido
fido-dido
7UP’s Fido Dido back with new campaign
Fido Dido is seen addressing everyday googlies in a playful and cool manner
7UP mascot Fido Dido highlights 'fresh’ solution to everyday problem in latest TVC
The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude