International Women’s Day is an opportunity for brands to connect with people, build relevance and celebrate the accomplishments of women around the world
Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more
Anand, Founder & Director, GreyMatters Communications, spoke about his journey of becoming a PR & comms professional, digitalisation in PR, and more, in this episode of ‘PR Leadership Podcast Series’
e4m TV First summit saw industry heads share key insights on ‘The Power of Cricket’ and how IPL plays a central role in this intersection of sports and TV
Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, writes on the immense opportunities the combined entity will create in terms of employment generation, advertiser sentiment & spending