Conceptualized in-house by the brand marketing team, the campaigns stars Pankaj Tripathi and Maanvi Gagroo reprising their roles as Kaleen Bhaiyya and Siddhi
Watch Made in Heaven, Bandish Bandits, Panchayat, Four More Shots Please! S1 and S2, Hostel Daze and Zakir Khan: Haq Se Single for free, starting from Feb 13th until Feb 16th
The specially curated playlists garnered over 5.5 million streams in the first 15 days
The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals