Authors
Correspondent
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown
Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming
Sanstuti Nath Jun 24, 2020 8:56 AM
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown
Sanstuti Nath Jun 17, 2020 8:25 AM
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour
Sanstuti Nath Jun 16, 2020 8:14 AM
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry
Sanstuti Nath Jun 10, 2020 2:02 PM
Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures
Sanstuti Nath Jun 5, 2020 8:33 AM
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
Sanstuti Nath May 28, 2020 8:18 AM
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more
Sanstuti Nath May 27, 2020 8:26 AM
According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok
Sanstuti Nath May 25, 2020 8:27 AM
From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms
Sanstuti Nath May 22, 2020 9:00 AM
Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it
Sanstuti Nath May 11, 2020 9:29 AM
The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals
Sanstuti Nath Apr 30, 2020 8:41 AM
Gunjan Arya, CEO of OML India, talks about bringing their most successful on-ground event, Bacardi NH7 Weekender to stuck at home consumers with the #HappyAtHome edition
Sanstuti Nath Apr 29, 2020 9:11 AM
Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing
Sanstuti Nath Apr 28, 2020 8:23 AM
Brands are coming up with a 'contactless' dining option to address the changing consumer sentiments towards health & hygiene
Sanstuti Nath Apr 23, 2020 8:32 AM
Knowing that mere presence on social media won’t be enough, law enforcement forces have been leveraging everything from old ads to movies in a bid to keep people informed
Sanstuti Nath Apr 21, 2020 8:55 AM
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Sanstuti Nath Apr 16, 2020 8:20 AM
Experts say that the virtual event industry is a new emerging market with untapped potential
Sanstuti Nath Apr 7, 2020 8:52 AM
The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.
Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM
Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group
Sanstuti Nath Apr 5, 2020 3:00 AM
The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over
Sanstuti Nath Apr 1, 2020 8:24 AM
Several brands have announced relief packages to help the nation in a state of lockdown due to the pandemic
Sanstuti Nath Mar 27, 2020 8:49 AM
At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards
Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
Sanstuti Nath Mar 25, 2020 8:29 AM
The industry has witnessed a 50% increase in consumers as companies offer free content to the quarantined students
Sanstuti Nath Mar 24, 2020 8:15 AM
The government has ordered the lockdown of public spaces, including movie theatres in several Indian states until March 31
Sanstuti Nath Mar 19, 2020 8:14 AM
