gaurav-chanana

'Duration of the content doesn't matter as long as it is good'

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During the session on ‘The Future of Content Creation and Curation’, panelists deliberated on how interactive storytelling is changing the way narratives are created and experienced

Aditi Gupta Dec 7, 2023 4:09 PM

'Traditional marketing through TV ads will prevail, the strategy is way more effective'

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Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns that are close to his heart

Anjana Naskar Jan 25, 2023 8:40 AM