During the session on ‘The Future of Content Creation and Curation’, panelists deliberated on how interactive storytelling is changing the way narratives are created and experienced
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase