Anjana Naskar
Correspondent, Impact
anjana.naskar@exchange4media.com
NA
Authors
Correspondent, Impact
Director Afshan Shaikh launches own production house ‘Not Bad Films’
Afshan Shaikh was previously associated with Good Morning Films
Bhawna Sikka quits Haleon India, to join Adidas India as CMO
Bhawna Sikka, Category Head - Oral Healthcare, Haleon will exit the company after eight years
About 20% of our media budget is allocated to digital platforms: Amit Syngle
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
What does 5G bring in for advertisers?
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
Brands will now become more important & it is good news for advertising: Shantanu Khosla
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the challenges & much more
We aim to become one of the most admired banks: MVS Murthy, Federal Bank
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
‘Our mission centres on transforming the world through digital experiences’
Adobe India Best of Summit 2023 witnessed power-packed speaker sessions and panels, discussing experience-led growth and generative AI
Zeenah Vilcassim moves on from Bacardi
She will be staying in India to take on a new role within an Indian company
It's fabulous to see Reebok go global: Joe Foster
Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
'Traditional marketing through TV ads will prevail, the strategy is way more effective'
Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns that are close to his heart
We are now talking about our omnichannel strength: Naveen Murali, Pepperfry
The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
We've increased investments by over 40% to back new campaign: Subin Sivan, Cargill
Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
Taking the green route: Zest Outdoor generates electricity through solar billboards
Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead
‘Pandemic accelerated the pace at which we chose e-commerce as a channel for Oppo’
Damyant Singh Khanoria, CMO, Oppo India, talks about emerging trends in the smartphone industry, the importance of 5G and innovations that the brand has lined up
How BJYU'S celebrated heroes who followed in Bapu's footsteps
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing
'We are happy to lead and simplify the digital transaction experience for consumers'
Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking
How India Inc. backed employee wellbeing in the second wave
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
'Online healthcare has to go hand in hand with offline healthcare'
The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year
‘Conversations on LinkedIn have seen a 55% increase YoY’
Srividya Gopani, Director, Brand & Consumer Marketing, Asia Pacific & China, LinkedIn, talks about the company's new campaign and initiatives to help users find suitable jobs
Selling in Covid times: Phygital becomes the new normal for retail
With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
How edtech platforms are marketing new-age courses to school-going students
Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
We have seen the importance of delivery increasing in these times: Arvind RP, McDonald's
Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more