Authors
Correspondent, Impact
Bhawna Sikka, Category Head - Oral Healthcare, Haleon will exit the company after eight years
Anjana Naskar Jun 28, 2024 2:58 PM
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
Anjana Naskar May 14, 2024 9:18 AM
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
Anjana Naskar Mar 4, 2024 8:54 AM
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the challenges & much more
Anjana Naskar Feb 16, 2024 9:06 AM
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
Anjana Naskar Jan 30, 2024 1:09 PM
Adobe India Best of Summit 2023 witnessed power-packed speaker sessions and panels, discussing experience-led growth and generative AI
Anjana Naskar Aug 10, 2023 1:20 PM
She will be staying in India to take on a new role within an Indian company
Anjana Naskar Aug 8, 2023 8:06 AM
Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
Anjana Naskar Feb 6, 2023 8:30 AM
Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns that are close to his heart
Anjana Naskar Jan 25, 2023 8:40 AM
The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
Anjana Naskar Jan 9, 2023 8:40 AM
Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
Anjana Naskar Dec 21, 2022 9:02 AM
Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead
Anjana Naskar Feb 22, 2022 8:31 AM
Damyant Singh Khanoria, CMO, Oppo India, talks about emerging trends in the smartphone industry, the importance of 5G and innovations that the brand has lined up
Anjana Naskar Nov 23, 2021 8:40 AM
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing
Anjana Naskar Oct 14, 2021 8:42 AM
Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking
Anjana Naskar Jun 3, 2021 8:29 AM
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
Anjana Naskar May 21, 2021 8:33 AM
The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year
Anjana Naskar Dec 10, 2020 5:06 PM
Srividya Gopani, Director, Brand & Consumer Marketing, Asia Pacific & China, LinkedIn, talks about the company's new campaign and initiatives to help users find suitable jobs
Anjana Naskar Nov 18, 2020 2:30 PM
With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
Anjana Naskar Oct 28, 2020 9:10 AM
Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
Anjana Naskar Oct 14, 2020 9:11 AM
Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more
Anjana Naskar Jun 18, 2020 8:52 AM
