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Cello Group gets Amitabh Bachchan on board as brand ambassador

The actor will be seen in different digital campaigns for the brand

e4m Desk Oct 14, 2020 2:24 PM

TOP STORIES

Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank

Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements

India’s new smartphone rules and the future of mobile advertising

Pricing discipline & regional strength: Radio industry’s 2026 plan

Why Indian startups are choosing execution over acceleration

Farah Khan at 61: From BO hits to YouTube success – Key takeaways from her content journey

First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again

When advertising turns into a legal call in the age of AI

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Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

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Siddharth Shekhar promoted to Director, LCS at Google India

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

From moment marketing to core strategy: The rise of fastvertising

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