The film was launched by a panel comprising Genelia and Ritesh Deshmukh, Dr. Nandita Shah, Akshara Centre (NGO), Sharat Verma, CMO, P&G India & Josy Paul - Chairman & CCO, BBDO India
The 'Celebrate responsibly, be WOW, naturally' campaign features actors Ritiesh Deshmukh and Genelia D’souza
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
The company will launch its products through various channels in the coming months
The campaign features leading TV personalities and influencers, including Genelia Deshmukh and Anita Hassanandani