Truecaller awards creative duties to Thinkstr
The Gurgaon-based independent agency Thinkstr to work on Truecaller's upcoming campaign
Date-wise News
Govt writes to WhatsApp, asks it to withdraw new privacy policy in India
According to media reports, the letter says “that the update and data-sharing with Facebook will expose Indian users to greater security risks and vulnerabilities”
Unluclass partners with Ruskin Bond to offer insights and techniques on story building
Vipul Agrawal, Co-founder, Unlu, shares that the art of writing is one thing that everyone wants to excel at and who else than Ruskin Sir himself can be a better mentor for this
Havmor Ice Cream appoints Komal Anand as Managing Director
Prior to Havmor Ice Cream, he was associated with McCain Foods
Wunderman Thompson South Asia designs first-ever influencer campaign for Tata Pravesh
The 'Akela Hi Kaafi Hai' campaign features VVS Laxman who is known for his inner strength and impeccable style
India has transformed itself as a mobile-first consumer economy: InMobi report
Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’
Medimix launches digital campaign urging consumers to switch to its glycerine soap
For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra
Livspace announces launch of 3 Experience Centres in Bengaluru, Chennai & Pune
Spread over 23,000 sq.ft, the EC in Marathahalli, Bengaluru is the largest destination for home interior solutions in the country
CarryMinati aka Ajey Nagar to release 6th rap single ‘Vardaan’ across all platforms
Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash
India vs Australia, 4th Test: Ajinkya Rahane & Co seals series 2-1
Team India retains the Border-Gavaskar Trophy; Rishabh Pant clocks 89 out of 138 deliveries
Ormax Media launches GEC character popularity track OCIL in four regional markets
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
Republic Media Network unveils ‘Republic Aatmanirbhar Bharat Initiative’
This is an initiative to celebrate and showcase Indian entrepreneurship, Indian innovation, and Indian ideation, especially in the media tech space
Parle-G unveils #GManeGenius campaign emphasising on emotional intelligence of children
The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence
Taboola rolls out 'Stories' format
Publishers can embed Taboola Stories within their homepages, and articles in mobile environments, presenting readers with constantly updated recommendations
The Moms Co. launches #MaaKaExpertPartner campaign featuring Genelia Deshmukh
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
Gas-O-Fast unveils marketing strategies for 2021
Mankind Pharma's subsidiary is focused on establishing a stronger presence across India
White Rivers Media inaugurates new Headquarters & unveils evolved brand identity
This 300-seater office includes multiple open spaces for ideas to flow freely, and striking thinkpods for thoughts to cultivate
Amit Aggarwal joins Elevation Capital as VP
Aggarwal previously worked with Facebook as their India Lead for Strategic Planning and Operations
Dailyhunt adds Moments tab on app as part of Twitter integration
Users will now have Twitter Moments on Dailyhunt for iOS and Android
Mzaalo partners with VuLiv to offer seamless entertainment for SpiceJet flyers
Commenting on the association, Vikram Tanna, COO, Mzaalo said that they are thrilled to partner with SpiceJet to offer seamless access of our wide-ranging content to on-the-go consumers
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP- North & East
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
Radha Dhir succeeds Ramesh Nair as JLL India CEO
Dhir was previously Group President at Yes Bank
Urban Company names Abhinav Tyagi as SVP- Marketing
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd
Times Group announces 4th edition of Power of Print (POP)
The event invites creative minds to build impactful print campaigns that can make a difference
ASCI clamps down on surrogate ads of 12 liquor companies: Report
The brands have been accused of alluding to banned products in their advertisements
'There will be a shift in how industry works with more focus on independent agencies'
e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September
Leaked WhatsApp chats show how breaking every rule was the norm for ex BARC CEO
From persuading Arnab Goswami to release BARC data on Republic's first week to sharing rival channels' data with him, Dasgupta made many exceptions for his former Times Now colleague
South Asia will become the epicentre of middle-class growth in 10 yrs: Kent Wertime
e4m Conclave: Kent Wertime, Co-CEO, Ogilvy Asia-Pacific, spells out how the Asian market will fulfill its growth velocity promise and the setbacks the region endured due to Covid
How Covid-19 has reshaped the marketing funnel, decode experts
e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia
Agency leaders should get out of the board room & make human connections: Per Pedersen
At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant
Salesforce-e4m webinar today: Panel to discuss redefining marketing moments for consumers
The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey
'In times of distress, customers can hide but responsible brands cannot'
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
'Pandemic has given rise to protectionist sentiments among consumers'
e4m Conclave: Preeti Reddy, CEO- South Asia, Insights Division, Kantar, shared that brand loyalty has taken a beating due to restricted movements, limited availability and cautious spending