Ad industry in India likely to grow 6-8% annually: TYNY Global forecast
The report informs India is the ninth-largest market based on the total size of ad revenue
groupm-media
'E-commerce, content and performance will be the most critical in 2021'
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Large format TV shows is an area of interest for us: Sudip Sanyal, GroupM MCG
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead