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Star Sports added 11 million households this IPL: Gurjeev Singh Kapoor 

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Disney Star's Head - Distribution & International spoke to e4m about how regionalization of sports content has been a game changer, growth in HD subscribers, strategies to retain the audience and more

Sonam Saini May 4, 2023 8:44 AM

‘Regionalization, value-driven approach increased subscription for Star Sports channels’

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Gurjeev Singh Kapoor, President - TV Distribution, India and International, Star & Disney India, talks about the factors that have led to the growth of Star Sports network

exchange4media Staff Feb 22, 2021 8:37 AM