WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship

Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

While news remains an important category, it doesn't drive consumption for OTT platforms that already have a massive repository of on-demand entertainment content

Javed Farooqui Jun 4, 2021 8:15 AM

The suite aims to solve endemic business problems like local asset readiness, last-mile optimization, centralized or de-centralized modules for a business generating demand pan India

exchange4media Staff Mar 17, 2021 11:03 AM