Peenaz Tyagi joins India TV as Executive Editor
Prior to this she was associated with News Nation
Date-wise News
The Media Eldorado – Quo Vadis
The Disney-Reliance merger signals a transformative shift in the Indian media landscape, raising questions about consolidation, innovation, and regulatory oversight, writes Pande
Bill Gates’ tea with content creator Dolly Chaiwala breaks the Internet
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a video that has gone viral
Pidilite appoints Sudhanshu Vats as Managing Director Designate
Kavinder Singh to join the board as Joint Managing Director Designate
Gaurav Prabhu comes on-board as Redhill India Country Head
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
The Roadster Life Co unveils campaign with Jacqueline Fernandez, Zakir Khan
The campaign is named ‘Trends with Benefits’
Rayomand J Patell joins Laqshya Group as Group Chief Creative Officer
Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
Saurabh Shukla takes Pulse obsession to crazy levels in new ad for candy brand
Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
Blockchain unicorn 5ire bags funding from GotBit Hedge Fund
This investment also strengthens GotBit Hedge Fund's support for 5ireChain's ambitious USD 10 million grant program
Danone India launches digital campaign for AptaGrow
The campaign is centred on educating parents about the importance of vital nutrient absorption
BW Healthcare World Excellence Summit & Awards
The 7th annual edition of the BW Healthcare World of BW Businessworld Excellence Summit & Awards took place recently in the national capital
Pune Music Festival relocated to Blue Ridge
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
Fevikwik Gel's campaign shows how to rectify your small mistakes easily
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
Budget no constraint for opportunities to drive large-scale impact with IPL on TV: Experts
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
Bisleri elevates Tushar Malhotra to Director of Sales & Marketing
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Game on: Brands and agencies pad up for IPL season at Star Sports Business Leaders Meet
The conference was attended by a wide variety of SMBs and agencies in New Delhi
Reliance Industries' shares surge after merger deal with Disney
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
Dabur takes home 4 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 2 bronze metals across categories for their outstanding work
Orry collaborates with Karan Johar's Dharma Cornerstone Agency
The partnership aims to strengthen the influencer marketing portfolio of the agency
Mahesh Bhupathi named CEO of SG Sports and Entertainment
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
‘ISEC is a welcome development, and none too soon’
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
PayPal appoints Geoff Seeley as its Chief Marketing Officer
Prior to this, Geoff Seeley was with Cash App
Mohit Kumar elevated to Head of Media and Digital at Yum! Brands
Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
NOFILTR.Group ropes in Hitarth Dadia as Partner & CEO
Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
PR holds a prominent seat at the table: Daylon D’cruz
In today’s ‘Love for Profession’ series, Daylon D’cruz shares the evolution of communications industry from a 9-5 teller of the 90s to an ATM in the mid-2000s to mobile banking
Dentsu Creative bags integrated creative mandate for Popeyes India
The account will be serviced from the agency’s Gurugram office
PUMA ropes in Kareena Kapoor Khan, Mary Kom ahead of Women’s Premier League
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
Veteran journalist Sujata Anandan no more
Known as a chronicler of Maharashtra politics for three decades, Sujata Anandan had authored a book on the Shiv Sena
Google debunks speculations about AI tool misuse
A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said tool in exchange for analytics and feedback
Senior journalist Satish Nandgaonkar passes away
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement
TV gets 60% of govt's ad budget, followed by print & outdoor: MIB secretary Sanjay Jaju
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the govt doesn’t need to spend much separately on digital
Why WPL 2.0 has the brands bowled over
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship