The campaign will be visible across digital and social platforms, OTT, DTH, on news channels on television
The brand leveraged Fire TV ads through a full screen experience on the homepage and reached audiences through a one-day 100% Share of Voice video campaign on the ‘Feature Rotator’ slot
The campaign recognises everyday heroes while encouraging customers to follow in their footsteps
The life insurance company has signed an official sponsorship agreement with the sports news site
Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more
'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'