Hero Cycles joins hands with Wieden+Kennedy
Wieden+Kennedy’s mandate is to bring a fresh, contemporary perspective to the brand portfolio
hero-cycles
Hero Lectro launches anthem to celebrate the spirit of cycling
The anthem is an ode to cyclists on World Bicycle Day
Leafberry creates engaging DOOH installation 'Supernova'
The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana
Maximising profit cannot be the purpose of brands: Rohit Gothi, Hero Cycles
On Day 2 of IBC 2020, Rohit Gothi, Chief Executive Officer, Hero Cycles Ltd, spoke on ‘Purpose before profit’