hero-cycles

Hero Cycles joins hands with Wieden+Kennedy

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Wieden+Kennedy’s mandate is to bring a fresh, contemporary perspective to the brand portfolio

e4m Staff Jan 23, 2024 4:49 PM

Hero Lectro launches anthem to celebrate the spirit of cycling

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The anthem is an ode to cyclists on World Bicycle Day

exchange4media Staff Jun 6, 2021 8:00 PM

Leafberry creates engaging DOOH installation 'Supernova'

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The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

Maximising profit cannot be the purpose of brands: Rohit Gothi, Hero Cycles

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On Day 2 of IBC 2020, Rohit Gothi, Chief Executive Officer, Hero Cycles Ltd, spoke on ‘Purpose before profit’

exchange4media Staff Dec 4, 2020 8:50 AM