News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence
According to Gurpreet Singh, Co-Founder and COO, One Digital Entertainment, the celebrity endorsement business has taken a revenue hit due to the ongoing lockdown