The brand will launch a TV, an on-ground and social media campaign with brand ambassadors Varun Dhawan and Mithila Palkar
Signs up as Official Indian Wear Partner for the tournament
The campaign has been released following Coca-Cola's association with ICC as an exclusive non-alcoholic beverage partner
Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time
Interested parties are being offered the opportunity to acquire regional or worldwide public screening rights
The BCCI will remain the hosts of the event, which will be held from 17 October to 14 November 2021