Genres like news & movies gained share, while GEC saw a decline: ZEEL CFO Rohit Gupta
Gupta was addressing analysts during the company's Q1 FY22 earnings conference call
Date-wise News
Bella Vita Organic appoints Akanksha Singhal as VP - Marketing & Brand
Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media and AkkiDokie Digital
A|X Armani Exchange continues its collaboration with Kartik Aaryan
The collaboration is for the brand's latest 2021 watch ad campaign
Value 360 Communications introduces employee stock ownership plan (ESOP)
The plan will be extended to the firm's long-term employees as well as new team members who display exceptional performance
Visa launches ‘Bring India Home’ to support artisans & small businesses to go digital
The digital platform will help these small business owners attract new consumers and incentivize consumers for shopping digitally across the platform
Harsha Bennur steps down as Head, Digital Marketing, AWS
He has now joined Slack as Head-Marketing, India
ICC announces Men's T20 World Cup 2021 fixtures
Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time
ZEEL rebrands Big Ganga to Zee Ganga
The new avatar of Big Ganga brings the viewers an exciting line-up of original Bhojpuri content
Vedanta celebrates 75th Independence Day with 'Aatmanirbhar Bharat Ke Liye’ campaign
The campaign has been launched across TV and social media platforms
Moj turns the spotlight on celebrating Onam virtually with new campaign
The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators
Jyotiswarup Raiturkar appointed as Chief Technology Officer, Angel Broking
Raiturkar's two decades of technology leadership experience will add value to the company's future expansion plans in financial services
Ants Digital appoints Sai Krishna as Branch Head for south
Sai Krishna joins Ants after working for E&Y
Meril ropes in MS Dhoni as the face of its Covid-19 self-test kit
Unveils two digital film and TVCs starring the cricketer
Amazon Web Services ropes in Purnima Sahni Mohanty as Group Head – Communications, India
Mohanty’s last stint was with Microsoft India as Director – Communications
JK Tech unveils new logo
The company unveiled their new brand identity on the summit of Mount Everest
Truecaller appoints Jijendran Ravindran as Vice President of Global Business Development
Ravindran joins Truecaller from Xiaomi, where he was Associate Director and Lead for MIUI India
The Neelesh Misra School of Creativity commences certificate courses
First batch of master class in writing began on Aug 14
Amway signs Olympic medalist Saikhom Mirabai Chanu as brand ambassador for Nutrilite range
Chanu will spearhead the campaigns on the company’s foundation range such as Nutrilite Daily, Omega and All Plant Protein
Century Plyboards launches TVC for its range of glossy laminates
The campaign has been created by Wunderman Thompson
MyGlamm acquires BabyChakra
The two companies will invest Rs 100 crore in building a mom-baby content-to-commerce platform over the next three years
Gaming platform Zupee raises $30 mn in Series B funding at $500+ mn valuation
The funding has been co-led by Silicon Valley based WestCap Group and Tomales Bay Capital, with participation from Matrix Partners India & Orios Venture Partners
India Today Magazine reverses salary cut
The reversal will be effective September 1, 2021
Tanishq’s Raksha Bandhan film celebrates bond between sisters-in-law
The heart-warming digital film conceptualised by Tanishq and Webchutney
Classplus launches ‘True Freedom for Content Creators’ campaign with brand partners
Brand partners conduct masterclass on content monetization
LG donates two ambulances to Kailash Hospital in Greater Noida
The contribution is part of the company’s CSR initiatives
After PV Sindhu’s objections, brands remove social media posts around her Olympic win
Sindhu’s firm had issued legal notices to companies for using her name and image without her permission
Essence launches Essence Data Health Check consulting service
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy
'Radio and digital are bound to coexist in the future'
Ashit Kukian, CEO, Radio City, shared that one can expect greater innovation in content formats and business models in the industry post Covid
Viacom18 bags TV and digital rights for Abu Dhabi T10 series
The series will premiere on 19th November on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio
India was up 30% in the quarter, an encouraging performance from a major market: Mark Read
Pairing creativity with tech, data and commerce skills has propelled WPP's growth numbers to 2019 levels a year ahead of plan, says CEO Mark Read in a chat with e4m
GroupM elevates Arshan Saha to APAC CEO for Xaxis & Specialty Businesses
In his new role, Saha will lead GroupM’s data-driven specialty businesses including Xaxis, INCA, Finecast, Sightline and Acceleration
'Brands should be spending 10-15% of their marketing budgets to combat ad fraud'
The industry shares its preferred models and tools that marketers can rely on to effectively combat the growing menace of ad fraud