Based on the association, Shyam Steel India will have its logo displayed in the backdrop for flash interviews and post-match presentation and on the ICC website and mobile app
The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market
The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar
The bids are invited for ICC events between 2021 and 2023